Privacy Policy
How Befona Coffee collects, uses and protects your personal information when you visit befonacoffee.com or order from us.
1. Who we are
This website, befonacoffee.com, is operated by Befona Coffee, a business owned by Wesley Brazell and located at 147 Asbury St, Arcadia, FL 34266, USA. In this policy, "Befona Coffee," "we," "us" and "our" refer to that business. We are responsible for the personal information described below.
2. Information we collect
We collect only what we need to run our business:
- Information you give us: your name, email address, phone number, shipping and billing address, order details and any message you send through our contact, order, subscription, wholesale or newsletter forms.
- Payment information: payments are handled by our third-party invoicing and payment processor. We do not receive or store your full card number.
- Information collected automatically: when you visit our website, our hosting provider records standard server logs (IP address, browser type, pages visited, date and time). If you consent, analytics and advertising cookies may collect information about how you use the site.
- Information stored on your device: your shopping bag and cookie choices are stored in your browser's local storage so the site works as expected.
3. How we use your information
- To process, fulfill and ship your orders and send invoices, confirmations and tracking information.
- To answer your questions and provide customer support.
- To manage subscriptions and wholesale accounts.
- To send our monthly newsletter, only if you subscribed. Every email contains an unsubscribe link.
- To keep our website secure and prevent fraud and spam.
- To understand how our website is used and measure the performance of our advertising, only with your consent.
- To comply with legal, tax and accounting obligations.
4. Cookies and advertising
We use essential cookies and local storage that are necessary for the website to work. With your consent, we may use analytics cookies and advertising technologies such as Microsoft Advertising (Universal Event Tracking) to measure the effectiveness of our ads and to show relevant ads on the Microsoft Search Network. Microsoft may collect or receive information from our website and use it to provide measurement services and targeted ads. You can learn more about how Microsoft uses data at privacy.microsoft.com and opt out of personalized ads from Microsoft at account.microsoft.com/privacy/ad-settings.
You can accept, reject or customize non-essential cookies at any time using the cookie banner or the "Cookie settings" link in our footer. More details are in our Cookie Policy.
5. How we share information
We do not sell or rent your personal information. We share it only with service providers who help us run our business, and only as needed:
- Shipping carriers (USPS, UPS) to deliver your order.
- Our payment and invoicing processor to collect payment securely.
- Our web hosting and email providers.
- Analytics and advertising partners such as Microsoft Advertising, only if you consent to those cookies.
- Government authorities when required by law.
6. How long we keep information
We keep order and invoice records for seven years for tax and accounting purposes. Contact form messages are kept for up to two years. Newsletter subscribers are kept until they unsubscribe. Server logs are kept for up to 90 days.
7. Your rights and choices
Depending on where you live, you may have the right to access, correct, delete or receive a copy of your personal information, and to opt out of targeted advertising. Residents of states such as California, Virginia, Colorado, Connecticut and others have specific rights under their state privacy laws. To exercise any of these rights, email us at info@befonacoffee.com or call us. We will respond within 45 days and will not discriminate against you for exercising your rights.
We honor Global Privacy Control (GPC) browser signals as a request to opt out of targeted advertising.
8. Security
Our website uses HTTPS encryption. We limit access to personal information to people who need it to run the business and use reputable service providers. No method of transmission over the internet is 100% secure, but we take reasonable steps to protect your information.
9. Children's privacy
Our website is not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with information, please contact us and we will delete it.
10. Changes to this policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top shows when it was last changed. Significant changes will be highlighted on our website.
Contact us
Questions about this policy? Contact Befona Coffee:
Befona Coffee
Owner: Wesley Brazell
147 Asbury St
Arcadia, FL 34266, USA
Phone: (447) 251-9034
Email: info@befonacoffee.com